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Evolving Internet Landscape of Bangladesh

Understanding Consumer Behavior in such dynamic times can be daunting. With increasing internet accessibility and usage, online presence for brands is becoming a prerequisite. Magpie Analytics is here to equip you with the tools needed to navigate in the ever evolving landscape of Bangladesh.

From a luxury to necessity, from isolated uses to versatile applications, from city centers to remote households, the internet has permeated across the lengths and widths of Bangladesh in the last decade in an ever so unimaginable way.

Unfortunately, internet accessibility in Bangladesh is often defined in terms of internet penetration only, which allows little to no insights and value for decision makers. Therefore, Magpie Analytics has created a dashboard titled, Internet Trends, to give key stakeholders a comprehensive understanding of the Internet Landscape of Bangladesh.

Internet Consumption & Price

As of June 2020, Bangladesh has an internet user base of 103M, 95M of which are mobile internet users, while the rest are connected via ISPs.

Both Mobile internet and ISP user bases have encountered immense growth, growing at a 5 year CAGR of 15.14% and 46.55% respectively.

Internet consumption has followed the user base growth in tandem, whereby, the country’s bandwidth consumption has increased 100 folds in the last decade to an average of 1558 Gigabyte (GB) of bandwidth consumed every second.

The dashboard reveals an inverse relationship between data consumption and data prices. Average price per megabyte (MB) has decreased significantly from BDT 0.15 in Q1’2016 to an average price of BDT 0.03 per MB at the end of Q2’2020. Indeed the falling prices of mobile internet had spurred this growth in consumption and user base.

In terms of Mobile Data Subscriber, as of Q2’2020, Grameen Phone (GP) leads the market with 42.16% market share, followed by Robi and Banglalink with market shares of 33.15% and 24.68% respectively.

At the end of Q2’2020, the Average Revenue Per User (ARPU) from Data Customers stands at BDT 71, 66.49, and 39.48 for GP, Robi and Banglalink respectively.

As of Q2’2020, on average, a Robi user consumed 2939 MB of data every month compared to 2583 MB and 2240 MB consumption of GP and Banglalink users.

Interestingly, Data ARPU and AMBPPU’s growth have been unperturbed by the effects of the coronavirus.

The Telco Section of the Dashboard revealed a critical paradigm shift. During the last 5 years, while Overall Average Revenue Per User (ARPU) had fallen, Data ARPU increased. This indicates a major consumer behaviour shift taking place in the telco industry.

Device & Operating System Market Share

With increasing internet accessibility, mobile devices, especially smartphones, are becoming prevalent.

51.32% of device market share in Bangladesh is attributed to Mobile Phones. FY 2019-2020, 14.98M Units of mobile phones were manufactured in Bangladesh, while around 29.6M devices were shipped to Bangladesh during 2019.

As more and more manufacturers express interest to produce phones made or assembled in Bangladesh, internet and device accessibility is expected to reach newer heights.

This section of the dashboard shows how the overall smartphone penetration has increased over the years. We can also see the mobile vendor market share data, which indicates the neck on neck battle between brands like Samsung, Walton, Xiaomi, etc. in the local market.

Finally, the OS market share chart paints a clear picture regarding the dominance of Android over the last decade, with around 95.37% market share.

Social Media Usage & Demographics

While social media users are ubiquitous, the opposite is true for data availability pertaining to demographics of the users. As a result, decision making is often intuitive instead of analytical and fact based for companies going digital. This next segment of the Internet Trends dashboard is aimed to solve this problem.

Facebook has dominated the social media landscape of Bangladesh with a 93.35% market share and a user base of 35M. While many other social media platforms have gained some popularity, they have failed to match the dominance of Facebook.

This segment of the dashboard we can find critical demographic information like the age and gender breakdown, location, education level, job, relationship status and even devices used to access Facebook.

Search Engines queries are another common activity in the online ecosystem. So this dashboard also provides intriguing analytics regarding search trends.

We can use the time slicer to select a desired time frame. Above, we can see that during the last two year timeframe, the category On Call Delivery has the highest number of searches (34.61%). 

At the same time, the dashboard allows us to go a step further and see the search trends of individual companies within the main search categories, i.e. the search trend for Pathao within On Call Delivery Category.

Other Segments

A dedicated section in the dashboard also shows some of the most funded companies in Bangladesh.

Details regarding the most downloaded apps in Bangladesh can also be found in the App Downloads section. Metrics like annual downloads, overall standings of app downloads and year over year growth of downloads can be retrieved.

The website ranking section of the dashboard shows a ranking of the most frequently used websites in Bangladesh.

On average a Bangladeshi internet user spends more than 18 minutes of Facebook, and more than 16 minutes on Youtube. In fact, these two sites are ranked 3rd and 2nd respectively.

Keeping in par with internet accessibility, many software and outsourcing companies have emerged. At the same time, around 600,000 youth are now working as freelancers online. A dedicated section of the dashboard also focuses on these developments.

The amount of data and insights that can be retrieved from this dashboard is endless, just like the possibilities of advancement of our nation by leveraging the power of the internet. Therefore, we encourage you to explore the data in this dashboard and have a holistic experience regarding the internet trends of Bangladesh.


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